Drinking is part of how Korea connects.
In Korea, a drink rarely arrives alone. It comes with food, conversation, another glass, another plate. ANJUU brings that relationship to the US through traditional Korean liquor selected from makers across South Korea.
What is suul?
Suul (술) is the Korean word for drink. For us, it is a doorway into the wider world of Korean drinking — brewed and distilled, made from rice, water, and nuruk, a traditional fermentation starter.
Jeonteongju (전통주) is the traditional category that encompasses this wider world of regional ingredients, fermentation, distillation, aging, and time.
What we do
We find the bottles worth knowing. We work with producers across South Korea and select a focused portfolio for the US. Then we handle the work between the producer and the table — importing, licensing, logistics, and distribution.
Who it's for
For restaurants building a drinks list. Bars looking beyond the familiar. Shops looking for a Korean category with depth. And anyone curious enough to open a bottle they have never heard of.
Why we do it
Beyond the
green bottle.
It is a strange thing for a country's entire drinking culture to be represented worldwide by one industrial product.
Korean liquor is far more diverse — different grains, different methods, different regions, and centuries of tradition.
We believe these drinks deserve to be known beyond Korea, and alongside the wines, whiskies, and sake already on the table.
The name
Anjuu means suul
and food together.
Anju (안주) is the Korean word for food enjoyed alongside a drink. Suul is what is poured; anju is what belongs beside it.
We took both, because we believe the two belong together. Good food deserves good liquor, and the reverse is just as true. 좋은 음식에는 좋은 술이, 좋은 술에는 좋은 음식이 있어야 합니다.
- Anjuu
- The company. Named after what sits beside the bottle.
- Suul 술
- What is poured.
- Anju 안주
- What belongs alongside it.
- The table
- Where the two come together.